Clients who provide consistent work, clients who build your business’s reputation.
What would life be like if you could consistently win tenders, and do so on the basis of the value you provide, rather than the lowest price? To have clients who are more interested in the value of your solution to their problem, rather than trying to beat you down on price. Once they have agreed to your proposal, that’s it. You just have to keep your side of the bargain, and deliver the value you promised.
Governments are such a client. They operate at three levels; Federal, State/Territory, Local. And they spend many millions of dollars every month on the products and services from industry.
A Government contract can call for delivery of a one-off specific product or service such as ‘construct a building’, or provide repeated products or services over a period, such as ‘cleaning services for a government building’,
As I posted in my article, Are you Missing Out on Lucrative Contracts, “businesses are losing out on lucrative projects as they are not submitting for work through government tenders.
In particular it is SMEs that are not recognising the ongoing opportunities for business projects, and these opportunities span across all industries and sectors.”
Catalyst Consulting is dedicated to assisting small and medium businesses get the attention of their ideal prospects in government, and convert them into paying clients for their services and programs by submitting persuasive and compelling tender responses.
Picture a bright future where:
- You feel absolutely confident in the value you provide to government, and can clearly communicate that value in your tender response.
- You present a response which the agency congratulates itself on accepting.
- Your position yourself as an authority in your market through regularly winning government contracts, which in turn leads to a steady stream of high-quality leads calling you
- You know you’ll hit your annual sales and profit objectives.
- You are a contributor to the governments agency’s success, not a supplier they can easily replace.
As a result, you have peace of mind knowing your cash flow fuels your growth, and your business is an asset which gives you choices.
This is the world you live in when you’ve learned, implemented and mastered my TenderWins – The Tender Winning Formula methodology for submitting winning response and closing more highly profitable business.
My message is that having great technical skills is not enough to win such contracts. Nor is discounting. Price is but one factor, and rarely the most important. You need to be able to draft persuasive and compelling responses that demonstrate you are the only logical choice for the contract.
Now this may not be for you, but as the above article suggests, it can be a lucrative market across a broad range of activities. There is almost certainly an opportunity for you – if you can win the tender!
Even if you are winning, you can’t rest on your laurels.
Tendering is one of those skills in which you have to keep improving, because the competition is also looking to continually get better, and times are getting tougher, despite the opportunities.
Because you must write to reassure and persuade, bid preparation, tender response, call it what you will, is more than just compliance. Your ability to write effective tenders and proposals is an essential business skill. Despite this, and probably because most businesses, like yours, are built on the technical skills of their owners, it is uncommon.
If you are business which:
- Would like to crack the government market, but don't know how to do so.
- Continually tender for these contracts, but don't win many.
- Can't afford to lose a government contract which underpins your business
My TenderWins – The Tender Winning Formula online course will help you to develop the skills you need to submit.
You will develop the skills to submit well presented, compliant and compelling responses so that you win more tenders, without stress or feeling under pressure.
Later in the year, I’ll be running a full version of the course, but I’m starting with it as a Pilot. However, because of the high amount of personal interaction with me that's involved in this first pilot, I have to limit this to only 20 people.
The TenderWins Course
Each lesson is an action step that helps bring you closer to your ideal outcome. The course is simple, structured and achievable.
Modules will cover:
- Determining your Win Strategy
- Post submission
The cost is only $497 and here’s the link to PayPal. Once you pay, you will get a link to the course so you can register.
As an added bonus, you will get free access to the full course, which will be priced at $1,497 once it is launched.
You can win more – and here is no reason why you shouldn’t do so. Follow the formula and turn frustration, stress and time into celebration and profits, as my clients have.
But you will need to be quick!
The first Module will be available online on Monday 29th July at 6.00 am AEST, and continuing with weekly Modules at the same day and time each week for a total of  classes, with our last class commencing 19th August. There will always be an activity to complete.
Each Module will be followed every Thursday by an online Q & A session in which you can ask me questions you may have, and share the experiences of the group.
For our Q & A session we’ll be using an online video conferencing program for all of the calls, and you can access the meetings with the link I’ll send.
And shortly after the call, you’ll get access to the recordings as well.
Then there's the real work, which gets done “before” the Q & A calls, following release of each week’s lesson material on Monday - that's when you apply the lessons you’ve learned, complete and submit your assignments, and ask me any further questions.
We’ll be using a Case Study throughout the course. It would be ideal if you could use an unsuccessful tender or major quotation to practice on. All exercises will be based on your Case Study, rather than a theoretical exercise. I’ll have a back-up for you, but it would mean more for you using your own example.
We can discuss your response to the assignment on the Q & A, but you may wish to contact me before then. You will also have personal access by telephone and email once a week.
I’ll do everything I can to support you, but there's no way around it: in order to make this program successful for you, you have to DO THE WORK. Then you will know you’re making progress.
© Copyright 2019 Adam Gordon, Catalyst Consulting